It’s what’s behind our logo that

represents who we are, and the people of the Directional Force community. 

Chris Gowen
Founder  |  Directional Force
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We’re dedicated to building a"Culture of Perseverance," through the development of the

"I can and I will"mindset.

A Culture for Innovation

As fitness enthusiast and athletes we're committed to bringing innovations to sport safety and athletic performance.  Our patented technology will increase player safety in football, hockey, lacrosse and baseball.  Our proprietary innovations in joint support will benefit anyone with an active lifestyle, from professional athletes to mall walkers.  We're partnering with industry leaders in sporting goods to bring some exciting safety innovations for athletes in a variety of sports.  We're dedicated to developing products and apparel that are performance based and aesthetically appealing.  Innovation is is what inspires us and is a cornerstone of the Directional Force philosophy.  

Force for Good Initiative 

We believe the most important part of the human experience is helping those who truly need it.  We have always given to various causes as a company but we want to do more.  We are starting an initiative with some really great people and organizations that will benefit a variety of people who are truly in need of help.  We are grateful for the opportunity to continue to be a Force for Good, and help and inspire those who may be experiencing their darkest hourMore details coming soon

Vibration and Mindset

I'm dedicated to the constant cultivation of  the achievement mindset, and the "I can and I will"outlook on life.  I understand that encouragement is the seed for bountiful crops.  I wanted to build a company whose entire ethos is about inspiring the weak to be strong, and the strong to be stronger, a true "Culture of  Perseverance." Encouraging  people to remove the word "Impossible" from their vocabularies.  That word has been the killer of dreams since the dawn of civilization.  No matter your background, education or salary, if you develop the mental fortitude, work hard, and persevere, you can overcome the mightiest obstacles.  Believe in your ability to do it, and tell yourself daily that you can.  This is the first step on the first day to you achieving your goals.  Elevate your vibration and let no one discourage you on your path to greatness. 

There is so much negativity in the world thrown at us every day.  On top of this many people are their own worst enemy, harboring negative, self destructive thoughts.  It takes a conscious effort daily to overcome the negative mass mind.  A negative mind-set is the only obstacle we truly face, and to overcome it you must monitor your thoughts and move them towards your desired goals.

"Cultivate Your Ambition"

Tesla said,  “If you want to understand the universe think in terms of energy, frequency, and vibration.”   Your thoughts are things and they have a corresponding frequency and vibration.  Negative thoughts are of a low vibration and low frequency.  This translates and draws negative things into your life and is detrimental to your health.   It doesn’t take any effort at all to vibrate on a low, negative frequency.  It's what Hill called "Hypnotic Rhythm."  It does take effort to transmute those thoughts into positive, higher vibration ones, but it must be done if you want health & happiness.  

"To see the good in everything you 

  have to train your mind."   

Think of this in terms of radio waves or cell phone signals.  You can’t see radio waves vibrating through the aether but it doesn’t mean that they don’t exist.  There are universal laws of physics that don’t deviate.  People have a hard time wrapping their heads around the concept that their thoughts are energy with corresponding  vibrations.  Your thoughts act like a magnet drawing to you whatever you give attention too and emotionalize.  Your thoughts are no different than anything else in the universe, and everything in the universe consists of vibrations.  Once you understand this concept and apply it there is truly nothing that you can’t achieve.  Simply put, think good and good follows. 


Fostering the



Movement is the key to life & health, both mentally and physically.  Movement of one's thoughts towards desired goals and physical movement for health & fitness.  We only have to look to nature to see that nothing stagnant grows or prospers.  Get your mind right...



Find your inner athlete and be that beacon of hope for someone, including yourself.

Realize that when you’re healthy, optimized, and vibrating at a high frequency you will be able to achieve more in life, and that translates into the more you can do for others… Stay Up

Chris  Gowen

President Directional Force

Chris Gowen is a former LAPD Detective and member of the U.S. Marshals Service, Fugitive Task Force. Prior to his career in law enforcement he worked for the U.S. Veterans Initiative, a program for homeless veterans.  


He founded Directional Force in 2015, and he currently holds five U.S. patents for inventions in sports safety.