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We're Dedicated To Cultivating Ambition and Determination To Get Better And Move Forward Everyday.

Nothing Stagnant Grows or Prospers.

Chris Gowen
Founder  |  Directional Force
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A Culture for Innovation

As athletes and fitness enthusiast we're committed to bringing innovations to sport safety and athletic performance.  Our patented technology will increase player safety in football, hockey, lacrosse, softball, and baseball.  Our proprietary innovations in joint support will benefit anyone with an active lifestyle, from professional athletes to mall walkers.  We're partnering with industry leaders in sporting goods to bring some exciting performance and safety innovations for athletes in a variety of sports.  We're dedicated to developing products and apparel that are performance based and aesthetically appealing.  Innovation is is what inspires us and is a cornerstone of the Directional Force philosophy.  

Culture of Perseverance

The DF Culture of Perseverance is achieved through the "I can and I will mindset.  You can't fail if you don't quit. Cultivate your mind and body to achieve the best version of yourself you can be.  Cultivation never ends - Be a Cultivator 


Force for Good Initiative 

We believe the most important part of the human experience is helping those who truly need it.  We have always been involved and donated to various causes as a company but we want to do more.  We are starting an initiative with some really great people and organizations that will benefit a variety of people and animal groups.  We are grateful for the opportunity to continue to be a Force for Good, to help and inspire those who may be experiencing their darkest hour and helpless animals in need

More details coming soon

Vibration and Mindset
Some Thoughts From Our Founder

I'm dedicated to the constant cultivation of  the achievement mindset and the "I can and I will"outlook on life.  I understand that encouragement is the seed for bountiful crops and I want our company to inspire and motivate people to optimize the best version of themselves.  I wanted to build a company whose entire ethos is about inspiring the weak to be strong, the strong to be stronger, and nurturing unending determination.  A true, "Culture of  Perseverance."


Remove the word "Impossible" from your vocabulary.  That word has been the killer of dreams since the dawn of civilization.  No matter your background, education or salary, if you develop the mental fortitude, work hard, and persevere, you can overcome the mightiest obstacles.  Believe in your ability to do it and tell yourself daily that you can.  This is the first step on the first day to you achieving your goals.  Elevate your vibration and let no one discourage you on your path to greatness. 

"Cultivate Your Ambition"

There is so much negativity in the world thrown at us every day.  On top of this many people are their own worst enemy, harboring negative and self destructive thoughts.  It takes a conscious effort daily to overcome the negative mass mind.  A negative mind-set is the only obstacle we truly face and to overcome it you must monitor your thoughts and move them towards your desired goals daily.

Tesla said,  “If you want to understand the universe think in terms of energy, frequency, and vibration.”   Your thoughts are things and they have a corresponding frequency and vibration.  Negative thoughts are of a low vibration and low frequency.  This translates and draws negative things into your life and is detrimental to your health.  It doesn’t take any effort at all to vibrate on a low negative frequency.  It's what Hill called "Hypnotic Rhythm."  It does take effort to transmute those thoughts into positive higher vibration ones, but it must be done if you want health & happiness.  

"To see the good in everything you 

  have to train your mind."   

Fostering the



Movement is the key to life & health, both mentally and physically.  Movement of one's thoughts towards desired goals and physical movement for health & fitness.  We only have to look to nature to see that nothing stagnant grows or prospers.  Get your mind right > DENY INERTIA 

Realize that when you’re healthy, optimized, and vibrating on a high frequency you will be able to achieve more in life, and that translates into the more you can do for others… Stay Up

Chris  Gowen

President Directional Force

Chris Gowen is a former LAPD Detective and member of the U.S. Marshals Service, Fugitive Task Force. Prior to his career in law enforcement he worked for the U.S. Veterans Initiative, a program for homeless veterans.  


He founded Directional Force in 2015 and currently holds five U.S. patents for inventions in sports safety. 

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